Amarillo Gazette

Randall County spent $2,152,679 on men's collegiate football teams in 2023, an increase of 20.6% over the previous year, according to the U.S. Department of Education.

This translates to roughly 18.3% of all spending for sports teams at the West Texas A & M University, the only institution in the county during the 2023 season.

The average sports expenses at Randall County have grown 144.7% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$2,152,679	18.3%
2022	$1,785,433	15.9%
2021	$1,663,137	14.6%
2020	$1,635,128	16.2%
2019	$1,626,458	15.2%